Understanding Lead Scoring
Lead scoring helps you qualify prospects based on their quiz responses. By assigning points to answers, you can identify high-value leads and personalize their experience. This guide explains how scoring works and how to use it effectively.
How Quiz Scoring Works
When you create quiz questions, you assign points to each answer option (typically 0-10). As users answer questions, their points accumulate. The final total determines which score range they see, and more importantly, helps you understand their needs, budget, readiness, or fit for your products.
Strategic Point Assignment
Assign higher points to answers that indicate better fit or readiness. For example, if asking about budget, 'Over $10,000' might get 10 points while 'Under $1,000' gets 2 points. If asking about timeframe, 'Ready to buy now' might get 10 points while 'Just researching' gets 3 points. Points should reflect your ideal customer profile.
Segmenting by Score
Use score ranges to create distinct segments. High scorers (e.g., 25-30 points) are hot leads worthy of immediate sales follow-up. Medium scorers (15-24) might need nurturing content. Low scorers (0-14) could receive educational resources. Each segment gets appropriate messaging and follow-up cadence based on their readiness.
Analyzing Score Patterns
Review lead scores over time to identify patterns. If most leads score low, you might be attracting the wrong audience or need to adjust your scoring criteria. If everyone scores high, your quiz might not be qualifying effectively. Use this data to refine your questions, point values, and targeting strategy.
Excellent Understanding!
Lead scoring transforms quiz responses into actionable intelligence about each prospect. Use this system to prioritize follow-up, personalize messaging, and improve conversion rates.
What's Next?
- Review and optimize your point assignments based on actual leads
- Create targeted follow-up sequences for different score ranges